I’ve been aware of the phrase “genius hour” for a while now, but it wasn’t until this weekend that I finally took some initiative and Googled it.
Funny enough, “genius hour” is actually an experiment that began with Google, which allows engineers to spend 20 percent of their time working on any sort of pet project that they want to. The theory behind “genius hour” was this: Allow people to pursue their passions and they will be more productive at work.
The results of this little experiment speak for themselves: Google found that employees were not only more productive during the 80 percent of the time that they were not working on pet projects, 50% of Google’s innovations—things like Gmail and Google News—were created during this period of free time!