"This quirky clip called Dumb Ways to Die has had nearly 12 million views on YouTube since it was leaked less than a week ago.

To have young people singing about safety around trains is just a terrific outcome for us ..."

http://www.abc.net.au/news/2012-11-21/dumb-ways-to-die-turns-into-i...

Tags: internet-culture, safety on trains, social media

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