Dear all,
My name is Afra and I work as a Researcher at an agency called The Consumer Knowledge Centre. We have a teacher panel and we are planning the first meeting to commence on the 10th/11th December. The purpose of the panel is to gain a better understanding of kids and all the different elements and contexts which make up their lives.
Teachers are a group of people who spend a great deal of time with children in an out-of-home environment, who have a strong influence on their views and development as well as their education, and therefore we feel that you are an important group to talk to.
We are looking for teachers in the Kalamazoo, Portage and other surrounding areas, and the teachers involved would be required to meet every 6-8 weeks or so to give feedback on what is new in their students’ lives and to share any potential new ideas for products, promotions and packaging.
There will be 3 separate groups according to Grades:
Grade 1 to Grade 6 (if that Grade 6 is in Elementary school)
Grade 6 (if in Middle School) to Grade 8
Grade 9 to Grade 12
Some of the topics of discussion may centre on:
Socio- economic and cultural differences and the huge effect they have on kids in all ways
Kids and how they have more ‘stuff’ to deal with now than ever before
Kids and how there is less time for creative thought, reflection and use of imagination
The first meeting would outline the objectives of the group, and also talk about the different topics which could be discussed at the meetings- topics that interest you the most would be very useful. This meeting would also be used to agree the dates and locations for the next meetings.
The schools will take turns to host the discussions, and each would last a maximum of 2 hours depending on the topics being discussed and the groups will meet after school at a local school. It will be a good opportunity for you to talk to fellow teachers in your area. Every participant will be paid $150 per session for his/her time, and a donation of $400 will be offered to the schools hosting the meetings.
At the moment we would like you to register your interest as well as the preferred date that you would like to participate. Please respond via email (a.acquah@consumer-knowledge.com) or on our toll free number 1 866 208 0660, preferably before noon your time as the UK is 5 hours ahead of you! We will also be in contact via phone.
Please find attached a brochure containing information about previous projects which we have undertaken at various schools in the USA.
With thanks and kind regards,
Afra Acquah
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