I just started reading the book Made to Stick by Chip and Dan Heath which is about why some ideas take off and others don’t. It’s actually blowing me away. The thought of making an idea stick is not just for advertising people but it should be on the minds of anyone trying to get a point across. For example if you are a teacher presenting to students or a student doing a presentation, an entrepreneur selling a new concept or trying to…
ContinueAdded by Sal P on April 7, 2011 at 11:39am — No Comments
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