I read The Starbucks Experience
last year, and I was amazed at the principles this company uses to connect with their customers. They want to become the "third place" in a person's life, right after home and work. They aren't selling coffee -- they're selling an experience. Yes, the coffee is good, but there's great music, comfortable seating, environmentally-conscious cups, and trained baristas
, as they're called.
Which makes me wonder -- What place is school? Are we… Continue