MTV, Nickelodeon, and Microsoft commissioned an international study of youth and technology, and with 18,000 surveyed, it is being heralded as the largest study of its kind.
I haven't seen or read the actual study. I learned about it through a United Business Media wire story
posted at CNNMoney.com. Judging by the companies involved with the study and the general tenor of the wire article (big emphasis on data's marketing value), I am surprised more folks in the edtech arena haven't picked it up.
The statistics and cultural insights generated by the study are really interesting, but it's a little discomforting when big business and media giants are the ones generating the data for their own use.
There is one quote by an MTV veep that I keep turning over and over in my head: "For kids and young people, 'tech' isn't a separate entity now, it's organic to their lives," said Fahey Rush. "They are completely focused on functionality."
Is this just a carefully crafted way of commercializing "web 2.0"? Does that diminish the value of the study's findings?