I got an intro to this book in May and have been eagerly awaiting its arrival! Just today, I got my hands on it and luckily for my short attention span, the book is <100 pages!
If you've not heard of the book, you can find it at Amazon
or at your favorite online book seller.
I'm wary that some of these trends, while exciting, may not occur. Yep, I'm going for my pessimism over the expertise of one who's been in the trend-spotting business for years. What can I say? I'm a born cynic.
I'm not going to infringe on copyright (copyleft?) issues, so will only give the teasers to the trends. For a deeper explanation, you'll want to read the book.
Trend #3: Social and intellectual capital will become economic drivers, intensifying competition for well-educated people. GOSH, I hope so!
Trend #5: The Millennial Generation will insist on solutions to accumulated problems and injustices, while an emerging Generation E will call for equilibrium.
Trend #13: Greater numbers of people will seek personal meaning in their lives in response to an intense, high-tech, always on, fast-moving society.
Trend #14: Understanding will grow that sustained poverty is expensive, debilitating, and unsettling. (I feel an unsolicited and controversial opinion pressing out of my fingers here...must. resist.)
If these sound interesting, I'm sure I'll be blogging/podcasting in response to some of these trends...let's get together after you've read it and chat (or podcast). If you've read the book, let's talk NOW! :)