A response to this article: http://www.nytimes.com/2011/11/05/technology/apple-woos-educators-w...
This article is an interesting look at the Apple and Microsoft sales pitch process. Overall it doesn't look that new or outlandish. I'm sure Apple appreciates hearing about educational needs and issues from the sups, and it's good for the sups to see what technology is out there.
There are schools that decide to go platform neutral, and require their students to bring their own computers. This is a nice neutral way to approach the tech issue, but it at some point in the process they have to choose a standard format anyways (i.e. .doc, .ppt).
Overall, I think it's excellent that public schools can afford to supply their students with computers at all. When this is the case, a single platform and the benefits of bulk purchasing power make the sort of purchases mentioned in this article look like wise decisions.