How do I reach young people (13-25 years) with important Health and Safety messages?

This is the challenge the British Safety Council faced with their Speak Up, Stay Safe campaign. The answer is to get the important information directly into the palms of their hands via The Missing - A dangerous truth, a cause-related entertainment based app.

Launched in August 2012 with the support of London 2012's Inspire Programme will The Missing - A Dangerous Truth revolutionise Health and Safety education?

The ios (iphone and ipad) link is http://tinyurl.com/brta6n7
The andorid app link is http://tinyurl.com/d7ce5q4