Michael Cayley's Page

I never intended to be a teacher.

I was invited to help kick start the adoption of social media across the Public Relations program at Humber College in Toronto by my old friend Chitra Reddin, who was one of my profs while I was in the BPR program at Mount Saint Vincent University in Halifax. Thank you Chitra, Andrea Tavchar (who was my teaching coach) and HumberPR for my time with the program. It was a great ride.

During my first guest speaking visit in the first quarter of 2009, we noticed that there was no twitter thread for the program. So student Jonathan Laba and I quickly settled on the #HumberPR tag and started using it.

I designed and taught the first two iterations of the post grad level social media course for Humber PR in Q42009 and Q12010. FYI - here is a copy of that course outline. We develop a HumberPR ning network and recruited over 100 PR mentors globally, who were each invited to help us evolve the course.

There was virtually no paper exchanged. Every student was challenged to work directly with an outside mentor to develop their online identity and assignments were submitted online via a shared google spreadsheet.

My MBA thesis focused on linking social media to corporate valuation and was published as a ChangeThis manifesto. Just click here and then hit the download button. No registration required to print or download the google docs version.

I am still active on the #HumberPR twitter thread and set up the #HumberPR Daily Paper.li to help keep the thread vital.

I always look forward to the continuing feedback that I get from my former students and the new connections that constantly evolve through my HumberPR experience!

Cheers,
Michael

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