There’s nothing wrong with wanting the best from life, whether it be a top paying job, a perfect GPA or a massively successful business. What happens when we expect too much from ourselves though? In other words, if we set the bar so high that we accept nothing but incredible success aren’t we setting ourselves up for failure?
The environment we live in focuses on big success. You either go big or you go home. Many companies have the mantra that they will be everything to everybody.…
ContinueAdded by Sal P on April 28, 2011 at 10:30am — No Comments
Do you know what it takes to get an idea to stick? In part 1 of this series I discussed the first 3 of 6 critical elements that Chip and Dan Heath mentioned in their book Made to Stick. To recap, they state that viral and long lasting ideas have common elements. Irregardless of where, when or for what purpose these ideas were created they must…
ContinueAdded by Sal P on April 13, 2011 at 10:35am — 2 Comments
I just started reading the book Made to Stick by Chip and Dan Heath which is about why some ideas take off and others don’t. It’s actually blowing me away. The thought of making an idea stick is not just for advertising people but it should be on the minds of anyone trying to get a point across. For example if you are a teacher presenting to students or a student doing a presentation, an entrepreneur selling a new concept or trying to…
ContinueAdded by Sal P on April 7, 2011 at 11:39am — No Comments
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