Jennifer Kobrin's Blog – July 2011 Archive (1)

Christopher Johnson’s new book, “Microstyle: The Art of Writing Little,” reviewed yesterday in the New York Times, is a “guide to verbal strategies that make very short messages effective, interesting, and memorable.”  ‘Big Style,’ (a term the author uses that roughly equates to what my father calls ‘the grammar police’) confounds the set of necessary rules that allow readers to make…