I just started reading the book Made to Stick by Chip and Dan Heath which is about why some ideas take off and others don’t. It’s actually blowing me away. The thought of making an idea stick is not just for advertising people but it should be on the minds of anyone trying to get a point across. For example if you are a teacher presenting to students or a student doing a presentation, an entrepreneur selling a new concept or trying to…
ContinueAdded by Sal P on April 7, 2011 at 11:39am — No Comments
Added by John Costilla on October 22, 2008 at 9:59am — No Comments
Added by John Costilla on October 21, 2008 at 7:03am — No Comments
Added by John Costilla on October 21, 2008 at 7:02am — No Comments
Added by Jack Olmsted on June 2, 2008 at 7:37am — No Comments
Added by Jack Olmsted on June 2, 2008 at 7:24am — No Comments
Added by Jack Olmsted on April 17, 2008 at 5:45pm — No Comments
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
1999
1948
If you are representing a commercial entity, please see the specific guidelines on your participation.
© 2024 Created by Steve Hargadon. Powered by