In Nyack NY, north of NYC, a seed is forming. Flat World Knowledge, a company bent on disrupting the textbook business, is getting ready to move into a private beta next spring with 10 textbooks in business and economics. Jeff Shelstad, CEO, and Eric Frank, CMO, left regular textbook publishing where, as of late, publishers are fighting to keep their head above water by jacking up prices and skewing the revision process. After hooking up with David Wiley and Brad Felix, the group decided to…
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