21 Touches

We depend upon the fine products, services and information that we obtain from reputable vendors and manufacturers -- we depend upon them for the success of our organizations. Then why is it that so many encounters with sales reps leave us feeling, well, cheap?

This week, Joe Schuch follows up Anita's cheeky dance story (about how salesmen stopped phoning her once they discovered she had no budget money) with a closer look at the ways in which vendors engage decision-making prospects.

Get the full scoop and join in the discussion at http://av-1.org/21-touches

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