Machinima (and story telling in the 21st century) - "virtual" Clay animation (without the clay or mess)

Machinima according to Wikipedia - Machinima (muh-sheen-eh-mah) is filmmaking within a real-time, 3-D virtual environment

What do a commercial for Toyota, TV programs such as CSI: New York
and The Office, film festivals, and an organization that works with urban youth all have in common? They are at the forefront of machinima, a filmmaking genre that is helping to shape video for the 21st century. Machinima, a contraction of the words machine and cinema, is a genre of filmmaking that was originally created by gamers in the 1990s. Over the past decade, machinima has gone more mainstream, and creativity has entered a whole new dimension.

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