“A Brand New You” – Create an Effective Brand Image that will Boost Your Career

APWT (Asian Professional Women in Technology) presents a practical workshop by marketing and branding expert Karen Kang, Principal of Karen Kang Consulting.

Learn how to brand from inside out, starting with an analysis of your current brand versus your desired brand. Think strategically about your personal brand development plan, and develop actions that can jumpstart your personal brand today. Understand the concept of portable branding in an era of social networking and media.

This workshop will include personal branding templates and exercises in an interactive setting, including small breakout sessions. Take charge of your professional destiny by attending this unique personal branding workshop!

Date/Time: Saturday, July 11, 2009, 12:30 PM to 4:00 PM

Location: Alzheimer's Association
1060 La Avenida (across from Microsoft campus)
Mountain View, CA 94043

Agenda:
12:30 - 1:00 PM: Registration and networking [Light refreshment]
1:00 - 4:00 PM: Brand New You Workshop

Bring your women friends. No men please (boys got enough of their own clubs :-)
Seats are limited to 50 only. First come first serve.

Fee: Early Bird: $15 (only a few Early Bird tickets available), Online Registration: $25, At the Door: $30

SPECIAL OFFER! Register before July 4th and get a $5 Discount

To guarantee your space and online registration price, you must RSVP on EventBrite: http://apwt-branding-workshop.eventbrite.com/

In kind sponsor:
Alzheimer's Association of Northern Cal

APWT Team,
Seema, Grace, Tina, Lilian and Shirley
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About the Speaker: Karen Kang

Karen Kang is the CEO and Principal of Karen Kang Consulting, which provides positioning and brand strategies for high tech and consumer clients.
A 20+ year veteran in marketing and communications, Karen has helped more than 100 companies, from start-ups to Fortune 500 companies, develop successful corporate and product positioning and brand strategies. Her clients included AT&T, Ariba, HP, National Semiconductor and Sun. For six years, she was a partner and principal with Regis McKenna Inc., a high-technology marketing consulting firm. She has trained and advised more than 2,500 professionals on positioning and branding through national conferences, the Haas School of Business at UC Berkeley, The Wharton School of University of Pennsylvania, PricewaterhouseCoopers, SD Forum and Forum for Women Entrepreneurs.

She has also been the featured speaker on personal branding at the National Retail Federation, Asian Business League, SDForum and the Sun Legal Diversity Council.