Communications in Higher Ed Administration

In my work in financial aid, I am currently looking at how to improve communications with students. This includes utilizing the software we already have in the ways intended and thinking creatively about how to reach students and making sure they see the information at least once. Technology will be very helpful moving forward in this endeavor.

So, I ask you, how are ways you would like to be reached online? What are ways you would not like to be reached? What is the most creative way you have reached out to students/parents in the past, and how did it work?