Understand Targeted Texting and Its Affect On Enrollment Outcomes

Mongoose Research is a leading edge company out of  Buffalo New York that uses targeted texting campaigns to help colleges and universities with recruitment. According to their website: "Text is the new e-mail. iPhones are the new status symbol. Facebook is the new pizza parlor. So, you can either change how you talk with your audiences, or you can lose their attention."

While their focus is more recruitment based, I do like their mindset when it comes to the use of technology in education. "You can either change how you talk with your audiences, or you can lose their attention"

The average teen now sends or receives 2,899 text messages per month compared to just 191 calls. That’s an average of nearly 100 text messages each day. Moreover, texting has increased 566% in just two years.
More than half of all U.S. teen mobile subscribers (66%) say they actually prefer text messaging to calling. Thirty-four percent say it’s the reason they got their phone.


The vast majority of prospective students utilize text messaging on a daily basis. Studies have shown that 97% of text messages are read (compare that to any other medium). The mobile phone provides unmistakable immediacy. Texting does not rely on users going online, checking email, or sifting through the US Mail. Targeted texting reaches prospective students wherever they are at any time.

The mobile phone provides unmistakable immediacy. Texting does not rely on users going online, checking email, or sifting through the US Mail. Targeted texting reaches prospective students wherever they are at any time.


Mongoose helps colleges and universities communicate with prospective students using the mobile phones that prospective students carry with them every day. The Mongoose Mobile™ Platform makes it easy for prospective students to receive personal text updates throughout the entire recruitment process.

Mongoose's solutions were developed by David Marshall, winner of numerous Admissions Marketing Awards, noted author of multiple articles for higher education publications, and co-founder of the company that pioneered e-recruiting.

If you would like to know how Mongoose Research does what it does and get information on their approach start by looking at their white paper called "Incorporating Texting Into Your Communications Mix".

You can also check us out at  The Happy Developer