Hi Fellow Classroom 2.0 Members. I run a blogsite for my personal branding services at: www.CampbellDuke.com. The focus is on 3 main groups: "job hunters, career changers and solopreneurs".

Personal branding has its roots in personal success psychology as well as in marketing. As people work through the process there is a significant focus on communication skills: reading, writing, speaking, listening, viewing and representing. (Hmmm... I did spend some time teaching English along with science and math when I taught full-time.)

In creating a personal brand, people work through a process that includes self-assessment, determining and understanding an audience, and using effective communication skills and strategies to disseminate a "message".

Because personal branding focusses also on personal success strategies, it is a great fit in schools and classrooms that are looking for ways to move into assessment for learning strategies. The use of online tools and social media is engaging to students, demonstrating clearly "why" they have to "learn this stuff" and opening up opportunities to discuss challenges and opportunities of online communication behaviours.

You can find me on Facebook: www.Facebook.com/CampbellDukePersonalBranding

Or follow me on Twitter: www.Twitter.com/CampbellDuke

And even on Linked In: www.LinkedIn.com/in/CampbellDuke

Views: 14

Tags: assessment, branding, career, entrepreneur, for, job, learning, personal


You need to be a member of Classroom 2.0 to add comments!

Join Classroom 2.0


Win at School

Commercial Policy

If you are representing a commercial entity, please see the specific guidelines on your participation.





© 2020   Created by Steve Hargadon.   Powered by

Badges  |  Report an Issue  |  Terms of Service